You probably already know the answer. Whether it’s Macy’s, American Eagle, Forever 21, Pac Sun or many more, there is usually one favorite store your kids always picks to shop. It may be the ambiance of the store or more likely the brand of clothing they find there.

What you and they might not know though, is that lots of the exact same brands can be found at different stores for half the price! A dress that costs $100 in Macy may be only $40 or $50 in Ross or Marshalls. Knowing that, doesn’t it seem silly not to buy the same clothes at half the price if you can? Be sure to visit some discount stores next time with your kids to find true savings.